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ReedKnapp — Research & Advisory

Ideas Worth Acting On

Three perspectives each month — global experts, our point of view, and an AI research deep dive.

Global Voices

What the world's sharpest thinkers are saying, translated into implications for mid-market leaders.

WPP / BAV / Wharton

Australia's #5 brand ranking matters

The 2026 Best Countries Index shows Australia near the top of global perception. Here is what that means for growth, investment, and talent.

Erik Brynjolfsson / Stanford

The productivity paradox revisited

Brynjolfsson’s latest work challenges the assumption that digital transformation delivers broad productivity gains. The evidence points to something more specific and more actionable.

ReedKnapp Perspective

Concise briefings built for decisions, not reading lists.

AI Says
AI / Operations / ROI

AI in Business: 5 high-ROI use cases

Prompt

Build an objective briefing on five high-ROI AI use cases for product companies with figures, named companies, and Australian examples.

Most AI spending does not move the P&L. This briefing cuts to where measurable value has actually been captured.

Read synthesis + prompt →

Consumer Products / Australia

Consumer Markets Outlook 2026

Healthy on the surface, slowing underneath. A concise briefing on category growth, margin pressure, and where opportunities sit in 2026.

AI / Operations / ROI

AI in Business: 5 high-ROI use cases

Prompt

Build an objective briefing on five high-ROI AI use cases for product companies with figures, named companies, and Australian examples.

Most AI spending does not move the P&L. This briefing cuts to where measurable value has actually been captured.

Updated monthly. Built for decisions, not reading lists.